Teasing a Kickstarter campaign... Day 2

So, here we are again, another day, another tease - of course, you've already seen this one though, on day one of this blog... so I'll tack it on at the end!

Instead, I'll chat about the last few days. They have been mainly an attempt to construct a list of people to contact who might be interested in BitterSuite or, fingers crossed, would be more willing to write about them... I feel like I've effectively become the dark machine that sits at the end of a phone line incessantly ringing up busy people asking if they know that "they are due a round on their PPI insurance claim..."

It's all been a bit soul destroying... but that ends now.

I don't have a problem when I find someone who I genuinely think would like to hear about DOG BUTTON and BitterSuite and all the things we hold dear, and I think I've just found out how to find just those people, and it involves finding those people who like the films and stuff we do...

For example, Joe Swanburg's Drinking Buddies 

Just a little something I whipped up on Photoshop. Lord, I'm slick :-p

After searching for articles on Drinking Buddies I came across an article called "Let's Talk Drinking Buddies" over on The Movie Blog which outlined exactly what we're trying to do with BitterSuite - to make something "[not a] cutesy, light hearted comedy. Serious stuff happens as emotions and attraction happen."

Someone who likes that sort of stuff is sure to be interested in BitterSuite, right?! (And written in all the simple, non-fancy, words Jan loves too! CASHBACK!)Thanks, Kenny Miles, you're going on my list - and you've made me realise another way we can target this Kickstarter campaign! (Oh, and when I do contact you, I'll be sure to link you to this post, just so you can see that my thanks is genuine! Ha!)

Sam out!

PS. Before I go, here's today's teaser poster - I know you've already seen it, but what harm can it do, eh?!

Shhhhhh! Don't tell anyone we messed up already - everything's planned from here on out, honest!

Scheduling a Kickstarter campaign and a shoot is... tough...

As the post title shows, we've been having a bit of an odd week, as we're trying to work out the best way to market BitterSuite's Kickstarter campaign before launch:

- What pre-release information / content will people be interested in?

- When would it be best to reveal to them?

- Should we contact blogs we would like to feature BitterSuite's campaign before the campaign starts, or after?

- When do we try to secure, and co-ordinate pledges from friends and family?

- When do we actually MAKE THE FILM ITSELF?!

To that end, Jan and I are currently trying to do all the jobs of a small production company, and it's getting pretty complex - so much so that our internal calendar is a pattern of colour madness that just seems to draw my gaze in and... never... let... go...

The many angled fractal geometry of Lovecraftian horrors have nothing on this BEAST

...but, yeah, we've come to a decision, and now have a plan on drip feed of information running up to the Kickstarter campaign for the general audience - the plan is to have it cascade across our social media platforms simultaneously, so we'll be there in people's feeds with a simple image - not obtrusive, but not ignorable either :-p

To this end I'll try and use Sex & Sofas to also document the running of the Kickstarter campaign, so hopefully others can learn from our successes and failures - I know looking at other campaigns has been a source of deep research for both Jan and I over the last few months...

Back to business though; today's 'tease' is the BitterSuite poster stamp. Our hope is that the arrangement of text is iconic enough to be cemented in people's minds as the film logo's identity by the end of next week... fingers crossed, eh!

Anyway, here's your poster - enjoy people!

Sam out :-D

(Yeah, white on black is a pretty strong look - I like it!)

The long journey begins!

Hey everyone!

Welcome to Sex & Sofas a blog detailing every step we take towards the creation of BitterSuite - the debut feature film by DOG BUTTON, a boutique, London based film production company started by myself, Sam Mildner (@dogshowhello on twitter), and my partner in crime Jan Hillman.

We're planning to raise funds for the project through Kickstarter, and make the film on a very small budget, in a very, well, DOG BUTTON fashion (ie. small, intimate and familial.)

This ain't how films are usually made, kids!

We plan to use this blog to show this process, warts and all, and probably give you several chuckles at our expense - this blog isn't going to be towing a 'party-line', and will frequently feature contributions from cast and crew... it's going to be messy!

To find out more about us you can go to our website, follow DOG BUTTON on twitter, go to our YouTube channel, check out our Vimeo profile and 'like' us on Facebook - we're all over the internets!

Until next time, here's the 'sofa' poster for BitterSuite - enjoy!

Sam